Fundraising for your club or your favourite charity? Here are some tips and hints to keep you quid’s in!
This section covers (with links to relevant part of the page):
Receiving funds from corporates (AKA businesses – large and small) is often the most popular way for a club to get extra money. As well as providing income generation this type of relationship building could also increase work experience opportunities and the chance for freebies – or gifts in kind. If you are thinking of fundraising from corporates why not have an initial chat with your Committee to see what you can offer sponsors .
This could include:
- Their logo on all printed material.
- Shout out’s every month on social media.
- The opportunity for them to get in touch with your members via email.
- If it’s a bar or restaurant, you can guarantee a certain number of socials are hosted there each year.
Once you’ve decided what you feel comfortable offering, try to put a financial figure next to the options. Aim high, but not too high to make someone turn their back on you straight away. Why not have a look at other clubs and see what they offer as examples. A tiered system often works really well too so that you can appeal to businesses with both large and small budgets. Here’s an example:
Name on all merchandise and marketing material; invites to all socials; recruitment mailing to all club members; 1 training session; opportunity for 1 speech at the annual Ball; first refusal for all additional sponsorship opportunities
Invites to all socials; recruitment mailing to all club members; 1 training session; logo on website
Invites to all socials; logo on website
- Try to carefully select corporates that ‘fit’ your society. This could include any suppliers you might have, companies who may want to recruit your members, or businesses who develop products which your society may use.
- Have a brainstorm about your societies links – where do you work part time, where do family members and alumni work.
- Look at other clubs doing similar activities and their sponsors.
- Always use a contract with corporates – there is a template corporate sponsorship document in the Fundraising Pack below.
Have you thought about setting up an alumni scheme to help give your money funds on an on-going basis. Some clubs manage to raise thousands of pounds annually through helping people who were part of the club to continue to have a link to your society. This could work in a similar way to corporate membership scheme with a tiered scheme.
- Consider setting up a monthly giving scheme where alumni could sign up to payments of between £2 to £10 per month.
- Think about what you could offer alumni – this could be similar to the corporate scheme discussed earlier but with more focus on discounts with suppliers, or social events.
- If you can set things up online you may have more sign up’s – the Fundraising & enterprise team can help you with a Just Giving webpage to make things really easy. You can even use this as a text giving service which could be great for events and times when you want people to donate immediately.
- If you’re unsure what level of money to expect from alumni or what the benefits might be why not consider asking members, or put something on Facebook or social media.
Support from the Union and University
There are numerous ways in which the Union and University can help you financially and these include:
- The Footsteps Fund which has in the past provided funding for a variety of projects.
- Leeds for Life gives funding for; project funding; travel writing; work placements.
- Support from LUU venues who might be able to help you with free venue hire for events or food or drinks offers.
- If you are interested in any of these please contact Ruth on the details below who can help you apply.
Funding from grants or charitable trusts
This type of funding usually requires submitting an application which demonstrates how your project or activity helps to support the charitable body’s aims and objectives. All applications require information such as a charity registration number and annual accounts therefore if you are thinking of approaching charitable trusts please ensure you speak with a member of the Fundraising & Enterprise team first.
There are many events you could put on to help you to raise funds for your club or charity of choice. This can include everything from a sponsored three peaks challenge whilst dribbling a hockey ball by men’s Hockey to a Christmas singing street collection as performed by women’s hockey. Other successful fundraisers include; the amazing RAG Fashion Show which raises thousands annually and a 24 hour sing-a-thon by the Stage Musical Society. Other examples could include:
- Sponsored three-legged walk up Snowdon.
- Speak only a foreign language for 24 hours – or, don’t speak at all.
- Fancy dressed ball or Come Dine With Me themed evening.
- Give up chocolate or alcohol for a month.
- Dragons Den or the Apprentice contest.
The key with events is trying to understand what your society members or the people you would like to reach might be interested in and then trying to find an income generating tool that fits with the activity. This could be through sponsorship, ticket sales, selling drinks and refreshments at the events – the list is endless. One good tip is that whenever you do an event of any kind try to have some kind of fundraising tool present – however big or small.
There’s lots of confusion over the word ‘enterprise’ and lots of people are enterprising without realising. Enterprise has two common meanings:
a). An enterprise is another name for a business
b). Someone who sets something up, or takes an idea and puts it into action – whether for social or financial purposes.
For example, an enterprising student could be someone who is setting up a coffee outlet, or it could be someone who is developing a free app to promote healthy eating amongst local deprived teenagers.
Enterprising opportunities that some students have fulfilled recently include:
- Rent (free of charge) a stall in the foyer and sell your unwanted items through Ebay
- Make the most of your baking skills and have a ‘bake-off’ with a sale to friends and family
- Host an auction of promises
For more information, please take a look at the attached Fundraising Pack which has even more hints and tips.